AI Insights · Timothy · July 2025
Top 5 Character Collection Games on iOS in the UK, Q2 2025
Explore the performance of the leading character collection games on iOS in the UK during Q2 2025, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, the UK saw significant activity in the character collection games category on iOS, with MONOPOLY GO!, Coin Master, Last War:Survival, Whiteout Survival, and Pokémon GO leading the charts.
MONOPOLY GO! from Scopely, Inc. experienced a notable increase in weekly revenue, peaking at approximately $1.3M in late May. Downloads fluctuated, with a high of 20.8K mid-April, while active users remained relatively stable, around 335K to 395K.
Coin Master by Moon Active showed strong revenue growth, reaching over $1.2M in the last week of June. Downloads remained steady, averaging about 9K weekly, while active users decreased from 145K to around 107K by the end of the quarter.
Last War:Survival, published by FUNFLY PTE. LTD., saw weekly revenue ranging from $420K to nearly $500K. Downloads were highest at the start of April with 35.4K, dropping to 11.6K by June's end. Active users exhibited an overall upward trend, peaking at 71K in mid-June.
Whiteout Survival from Century Games Pte. Ltd. had revenue peaking at $498K in early June. Downloads showed a decline from 22.4K in April to 13.2K by the end of June. Active users decreased steadily, starting at 169K and ending at 116K.
Finally, Pokémon GO by Niantic, Inc. maintained a stable revenue with a peak of $1.1M in late June. Weekly downloads hovered around 9K, while active users fluctuated between 323K and 416K.
These insights are derived from Sensor Tower data, providing a glimpse into the dynamic performance of these popular games. For more detailed insights, visit Sensor Tower's platform.
